Job Description
Job Summary:We are seeking a dynamic and entrepreneurial Digital Marketing Manager to lead the digital marketing efforts and build out the marketing department. The ideal candidate will have experience with lead magnets, AI-driven marketing practices, graphic design, branding, and a passion for driving brand awareness and business growth. This is a full-time remote position.
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies aligned with business objectives.
- Oversee the execution of marketing campaigns across various digital channels, including social media, email, SEO, SEM, and display advertising.
- Build, lead, and mentor a high-performing digital marketing team.
- Establish departmental processes, workflows, and best practices to ensure efficiency and effectiveness.
- Foster a collaborative and innovative team environment.
- Design and implement effective lead magnets to attract and convert prospects.
- Analyze performance metrics to optimize lead generation strategies.
- Utilize AI tools and platforms to enhance marketing efficiency and personalization.
- Stay abreast of emerging AI technologies and assess their potential application in marketing strategies.
- Experience working with Clay.io much preferred
- Oversee the creation of visually compelling graphics and design elements that align with the company's brand identity.
- Ensure consistency in branding across all digital platforms and marketing materials.
- Develop and implement social media strategies to increase brand awareness and engagement.
- Oversee content creation, scheduling, and community management across all social platforms.
- Supervise the production of high-quality content, including video editing and graphic design, ensuring alignment with brand identity.
- Collaborate with creative teams to produce compelling visuals that enhance marketing efforts.
- Plan, execute, and optimize Google Ads campaigns to drive targeted traffic and conversions.
- Implement SEO best practices to improve organic search rankings and website visibility.
- Linkedin Advert experience
- Design and implement a high-impact, user-focused website for a SaaS product, emphasizing branding and lead generation
- Manage website content and functionality, ensuring an optimal user experience.
- Develop and execute email marketing campaigns to nurture leads and engage customers.
- Monitor and analyze the performance of digital marketing campaigns using analytics tools.
- Provide regular reports to senior management, offering insights and recommendations for improvement.
- What is an effective outbound marketing strategy
- What software/CRM would you use
- What multiple-channel approach and different software would you recommend
- What would you automate to improve efficiency
- What other key areas to consider
Qualifications:
- 5+ years of experience in digital marketing, with a proven track record of successful campaign management.
- Demonstrated experience in building and leading marketing teams.
- Proficiency in digital marketing tools and platforms, including Google Ads, SEO tools, social media management tools, and analytics software.
- Experience with lead magnet development, AI-driven marketing practices, graphic design, and branding.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication, leadership, and project management skills.
- Entrepreneurial mindset with a passion for building businesses and driving growth.
- Ability to thrive in a fast-paced, startup environment and adapt to changing priorities.
- Creative thinker with a passion for innovation and continuous improvement.
Benefits:
- Future equity opportunities.
- Autonomy and responsibility in decision-making.
- Professional development opportunities.
- Collaborative and innovative work environment.
- Opportunity to make a significant impact on the growth and success of the company.
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Job Tags
Full time, Flexible hours